Vision
The goal of Denimcision is to create the perfect union between style, functionality, and sustainability. Denimcision will offer one-of-a-kind repurposed pieces that give back to those of us that value true style and fashion while keeping our planet safe.
Background
Globalization and fast fashion have taken away the value of the fine craft that is slow fashion and has contributed to alarming amounts of fashion industry waste. This issue of the major production of cheaply made trendy fashion that ends up in unrecycled waste did not sit well with me. As a self-taught seamstress and lover of quality fashion and timeless pieces I knew I could do something about this and that was the birth of Denimcision.
Denimcision will bring back handcraftsmanship and timeless fashion, and prove that indulging in fashion does not have to mean compromising our environment.
During the conception process I decided that repurposed handbags would be my starting point because they are a staple fashion and functionality piece. Building off the Tote Bag as my first product, I want to utilize this style of bag as instruments to speak to the many different tastes of those that utilize handbags on the daily basis as an expression of style and functionality. My goal is to leave space to mix and match and ethically expand through the possession of one-of-a -kind repurposed pieces.
WHY DENIM?
The Blue Jean is a greatly loved classic American material that happens to be in abundance, particularly that of the second handed nature, so it was only right to explore this staple clothing piece first. The unique nature of denim, cotton, dye, washes, and varying soft while sturdy texture leaves an endless possibility for the next chapter of the future of fashion- which is repurposing. Denim is a great medium for me to show people that there isn’t one style when it comes to repurposing, the possibilities are limitless.
I want to use denim as my vehicle to create unique and clean finished creations. While denim accessories are what I am currently creating, I don’t want to stop there. I hope to expand into different materials to create more pieces that can be loved by fashionable individuals all around the world.